Development of a B2B portal
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Types of corporate websites
Developing B2B portals enables companies to establish effective collaboration with other businesses. Creating portals speeds up, simplifies, and reduces the cost of all aspects of such cooperation. Additionally, a B2B portal serves as a branding tool, emphasizing the strength of your brand.
A B2B wholesale portal is created for transactions involving large quantities of goods and services, facilitating communication between manufacturers, logistics operators, wholesalers, and retailers. The portal may include a product catalog and synchronization with accounting systems, enabling wholesale purchases to be made online as easily as in retail e-commerce platforms.
The task of a B2B portal for clients is to provide the ability to order wholesale quantities of goods in just two clicks, similar to a typical eCommerce platform. The portal includes a private account with integrated services and payment systems.
Creating a B2B portal with an online store streamlines the process of dealing with large quantities of raw materials and goods thanks to thoughtful design and functionality. Unlike regular online stores, such a portal attracts regular customers with large orders, and a personal account with document flow and integration with accounting systems simplifies the path from ordering to delivery. This saves time and effort for sales managers.
In addition to wholesale product sales, creating a B2B portal allows businesses to order, provide, pay for, and monitor the execution of various services. The user gains convenient access to any necessary services through a personal account or special forms on the website.
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Communication with customers
Clients will regularly receive notifications, fresh information, and answers to their inquiries. The corporate website is a tool that helps establish communication with potential and existing clients. And most importantly, it builds trustful interaction. Moreover, the process is significantly simplified and even automated at certain stages.
Updating information
Creating a corporate website allows for quick updates to keep information current. Share company news, be open with partners and clients; this is the path to growth and improved image. It's easy to update prices, assortment, and provide the necessary and up-to-date information. Announce changes, special offers, and hit the target directly.
Company scaling
Some tasks of a corporate website ensure the company's growth. This happens by attracting new clients, expanding the geographical reach, and broadening the target audience. Additionally, corporate websites help identify potential partners and organize mutually beneficial collaborations and deals. This leads to further growth and scaling.
Building image
Your potential clients and partners look at how the website looks, what information is provided, and what you offer. Posting photos of the company, providing detailed information about the company, client reviews, and displaying certificates have a positive impact on your image. Be open, communicate with clients in a language they understand, and their loyalty will know no bounds. Trustful interaction is the key to a successful image and gaining loyal customers.
Stages of turnkey website development
WorkflowResearch and strategy development
Marketing research, market analysis, business planning, and defining the scope of work for the project. Defining tasks and their completion deadlines.
Prototype
Preparing preliminary design prototypes for further development of the corporate portal project. Ready product concept that can be taken into development.
Creating design
Creating visual and interface solutions for the corporate website project and coordinating them with the client. Ready UI/UX for the project.
Programming
Writing code by programmers and further testing of the developed product before release. Technical readiness of the project.
Connecting third-party services
Integration of any necessary tools (online maps, chatbots, messengers, etc.) into the site. The site gains the required services for the client.
Launch and support
Release and subsequent launch of the project, warranty and post-warranty maintenance of the corporate portal. The client is satisfied with the quality of the corporate website.
Discuss the project
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Mykola Kysel
SEO
I help my clients solve complex business challenges through custom IT solutions.
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Prices and solutions
FAQ
What type of business is suitable for a B2B portal
The development of a B2B portal is suitable for any business that produces goods or provides services to other companies. This can include wholesale suppliers, industrial enterprises, as well as advertising, marketing, and consulting companies.
What is the difference between a B2B and a B2C website?
A B2B website allows businesses to conduct transactions directly with other enterprises (business to business). This typically involves operations with large volumes of goods or significant service contracts. In contrast, a B2C approach is geared towards the direct interaction of a business with its end consumer.
What is the price and development time?
The cost of developing a B2B website from scratch is discussed on an individual basis for each project and depends on the functionality, complexity, and project timeline. A B2B website can range from a few-page “business card” site to an extensive portal with a personal cabinet and a multitude of services.
Features of creating a B2B portal
A B2B portal is an online platform where transactions between companies take place. Manufacturers offer their products to retailers. The portal can be used within the scope of a single company for interaction with others, as well as to attract partners, creating a business community for mutual transactions.
One of the distinctive features of the portal is the ability to execute product sales and go through all stages of a deal: from familiarizing with the products in the catalog to placing an order, making a payment, and tracking delivery. Each client gains access to a personal cabinet, equipped with a set of tools for managing transactions. For businesses, this means reduced workload for the sales department, faster transaction times, and a lower likelihood of errors during order processing.
A study conducted by Statista showed that 93% of buyers in the B2B segment prefer to place orders online, and 72% of B2B buyers want self-service options available in their personal account.
These findings indicate that the development of a B2B portal is an essential tool for interacting with partners and clients. Communication convenience is increased, and productivity is enhanced.