SEO website promotion
Increase in applications and calls, expanding the reach of the target audience Increase in brand popularity on the Internet
What does the SEO website optimization service include
InDev provides clients with comprehensive contextual advertising services, starting from business marketing analysis to launching an advertising campaign and monitoring its results for performance improvement. Ordering contextual advertising is an excellent choice if quick results are needed, and there is no time to wait for the effects of SEO promotion.
We generate over 4 million visitors a year to our clients' websites
4M+
More than 2000 successfully implemented projects
2K+
For 22 years of experience in the IT field, we have received hundreds of awards and certificates
22
Offices in 4 countries - Ukraine, Poland, Germany, USA
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What does the SEO optimization service include
Today, business cannot exist outside of the digital space. Developing a website for a business is no longer a whim, but a basic requirement for its operation. Working with clients online solves a myriad of different problems: from maintaining their interest in the brand and increasing loyalty, to direct sales and working with partners. A website provides dynamism and flexibility to the business. It's the ability to meet the demands of the times.
Why don't customers visit your website? Why is there traffic but no sales? The stage of promoting your online store, which involves a full analysis of your business, will provide answers to these questions. An audit of the technical component and usability of your website will help you find problems in the code, structure of the resource and its individual pages, assess the complexity of the user's perception of forms and the design in general. This is work on the content, the ultimate goal of which is a growing conversion rate. Based on the data obtained, inDev experts will compile a list of recommendations for SEO optimization and build a foundation for further work.
Direct revision of the resource. When we know about the weaknesses of a web product, we proceed to eliminate and minimize them. Working with semantics, software, content, and interface allows you to attract visitors by increasing the attractiveness to search engines and make them voluntarily spend more time on your site. An optimized online store has the qualities that ensure an increase in the number of queries and search results, and therefore has a positive impact on attracting new customers and sales. InDev has a perfect command of effective SEO promotion of online stores and is ready to start developing a strategy for yours.
An important aspect for promoting online stores is not to assume, but to know exactly what potential customers want, what they are interested in, and how they live. Age, gender, and occupation, as well as any behavioral indicators that unite them, are important. Then targeted advertising can be used to hit the right target. The SMM and targeting combination is designed to promote online stores by attracting customers from social networks. The goal is not only to increase the reach of the target audience and brand awareness, but also to increase sales in the long run. InDev SMM specialists skillfully use these types of advertising to sell products from your online store's assortment.
It would seem that the availability of more progressive and interactive promotion channels has long since written off email. But no, email newsletters are still among the most popular and, most importantly, effective ways to advertise products. A customer who responds to a lead magnet trusts you with their email address, and then it's up to you to develop a well-thought-out strategy. Email communications are useful for maintaining and developing interaction with your customer base. You provide valuable and useful information, help in solving tasks, and gain loyalty and trust, expressed in the profit from the purchase.
Ресурси агрегаторів інформації про товари мають цінність для просування інтернет-магазину. Корисність і практичність прайс-агрегаторів виражається в можливості користувача порівнювати характеристики товарів з каталогу на основі набору критеріїв. Сервіс визначає геолокацію потенційного покупця для відображення інформації про ринки, розташовані в безпосередній близькості. Агрегатор зберігає дані про товари з різних інтернет-магазинів і стягує плату за кожен перехід користувача. Обсяг продажів забезпечується за рахунок охоплення максимальної цільової аудиторії, зацікавленої в трендових товарах.
When do you need comprehensive promotion of an online store?
Promoting an online store is a comprehensive and quite labor-intensive process. It consists of a series of essential steps: developing a promotion strategy, analyzing the site’s structure and ways to improve it, internal and external optimization, work with micro-markup, setting up search filters, and overall usability improvement, creating new content, and optimizing existing content. The methods of promoting an online store are individual in each specific case.
Starting point. For a profit-oriented business, comprehensive web development is relevant from the moment of its opening. You can trust fate and promote your online store independently. In this case, be prepared for the loss of time and resources, for complete mismatch of expectations with reality. Experts from the inDev team will advise you on which direction to move in and what to do to attract conversions to your web venture.
Customer deficit. You already have your niche in the market, but you understand that you have the opportunity to attract more interested customers. When you have neither ideas nor tools to effectively introduce yourself to others, you need a comprehensive promotion of the online store according to a plan developed by an experienced SEO team.
Need for advertising. Do you want to make your online store more popular and stand head and shoulders above the competitors? If you feel lost in the diversity of promotion channels, or evaluate the effect of the current campaign as unsatisfactory.
Stages of website promotion
Website analysis and promotion strategy
SEO website optimization always starts with a detailed analysis. This stage includes an in-depth examination of the site for technical flaws and compliance with search engine standards. The scope of work includes evaluating the site's structure and usability, its technical characteristics, content analysis, checking for mentions of the resource on the web, and other indicators. Based on the comprehensive analysis of the site and its competitors, we develop a customized promotion strategy and a list of SEO methods that can yield the best results. At this stage, competitor analysis is conducted, and decisions are made regarding the expansion of the site through new content and subpages, menu restructuring or operational processes, as well as key changes needed for the site to gain positions and visibility in search results.
Developing the semantic core and structure of the site
A relevant list of keywords is selected, which will bring interested users to the site from search results. We collect keywords (including high, medium, and low-frequency ones), partly through the analysis of competitive resources. The volume and structure of the semantic core are determined for specific search queries, considering user intent. Based on semantics, the website architecture is developed. The logic of relationships between sections, pages, and individual elements of the site is established, and its functionality and user-friendliness are configured. We simplify the path for the target audience from their first click on the site to performing the desired action. Convenient and understandable sites have high conversion rates, thanks to increased trust from both search engines and users in your resource.користувачів до вашого ресурсу.
SEO audit and technical website optimization
To implement the promotion strategy, a detailed internal analysis of the resource is mandatory, including meta tags, content structure, internal links, navigation schemes, robots.txt file, sitemap.xml, page indexing, and the formation of 301 redirects. In addition, we search for and correct HTML errors, check the URL structure, hidden texts, and page duplications. Technical optimization also includes an audit of site loading speed and its adaptation for mobile devices, configuring microdata and breadcrumbs, as well as language versions of the site. Based on the site's audit results, a list of tasks is formulated to address identified flaws for further technical optimization. Depending on the current state of the site, this list can be either very comprehensive or relatively small. It's all individual.
Creating effective content and SEO copywriting
The content creation stage involves preparing detailed technical tasks for texts, taking into account the semantic core's keywords, and creating optimized content that aligns with the interests of the target audience. We process the texts, distribute keywords on the page, and eliminate grammatical and logical errors. Quality website content, strengthening positions in search results, and an increase in the target audience are achieved. We always pay special attention to optimized texts because they are one of the key elements of effective SEO promotion. They should definitely not be underestimated.
Creating a link profile and external website promotion
An important component of SEO promotion is increasing the external link mass by placing inbound links on third-party resources. The more authoritative platforms refer to your project, the better the relevance indicator of the website, and consequently, the higher it will be in the search results. Within SEO promotion, optimizers expand the site's control profile by placing backlinks on reliable thematic resources. A stable and gradual increase in the link mass is carried out to prevent sanctions from search engines and achieve natural traffic growth. Such external optimization works help increase the value of the resource and achieve an improvement in the site's positions in search results.
Optimize conversions and increase sales through promotion
We conduct studies on the actual actions of users (time on a specific page, number of clicks, transitions, bounce rate, page view depth). We calculate the user behavior specifics in searching for the necessary buttons on the site's pages. We adjust the actions for promoting the site to increase user activity and achieve an increase in target actions. Thanks to website optimization measures related to UX analysis, we prevent situations where users are not motivated to make purchases.
Measurement and reporting of promotion indicators
Key metrics of effectiveness and site positions are consistently monitored. This allows for an evaluation of the quality of tasks performed. If necessary, changes are made to the website promotion strategy. This achieves maximum SEO effectiveness. Displaying intermediate and final project results is a guarantee of transparency in the client relationship. This stage includes creating a report with key performance indicators that are convenient for progress assessment. Data collection on key metrics includes website traffic, visibility in organic search, calculation of visitor acquisition cost (leads, sales), conversion rate, ROI, total number of clicks, and more. Timely response to changes in promotion factors and adjustment of development tactics. A clear understanding of the business benefits from investing in this marketing channel.
We will help you
Request a free consultation - our experts will find the most effective solution
Develop a unique design
The designers at InDev company provide unique solutions tailored to each business sector and create interfaces in the corporate style. If you don't have your own style, our specialists will develop it. As a result, you will receive a unique design that enhances the company's image.
Solving business problems
Our experts create modern websites with unique tools that help solve business tasks. Thanks to this, many business tasks are automated and optimized. Programmers develop custom tools for each industry.
Introduce new technologies
We pay special attention to the interface. The user should feel comfortable, safe, and understand how to work with the website. We develop modern websites on any device using cutting-edge technologies. They display correctly, load quickly, and work flawlessly.
Connect third-party services
Databases, payment systems, maps, and other third-party services will work on your website. Our specialists create modern websites that allow comfortable interaction with customers. This significantly expands the business opportunities.
Define the strategy
During the project discussion, we set tasks and develop a promotion strategy. We implement advertising tools to help promote the website. We create a well-known internet resource that is in demand among clients and attracts a new audience.
Launch and maintain the project
Our specialists not only create modern websites but also assist in launching the project. Testing is performed, and the website is uploaded to hosting. We train your employees to use the interface, provide technical support, and guide you through the entire launch process.
Discuss the project
Contact us for a free consultation, it's an opportunity to discuss your ideas with digitalization experts. Leave your number, we will call you back!
Mykola Kysel
SEO
I help my clients solve complex business problems with custom IT solutions
Comprehensive solutions
Are you looking for search engine optimization for your website? Our team of SEO experts is ready to tailor our strategies to your needs and capabilities, whether you're a large e-commerce store or a local website. We work throughout Ukraine and provide services in Kyiv, Kharkiv, Dnipro, Odesa, Lviv, and Zaporizhia.
FAQ
We answer the most common questions
How much does it cost to promote an online store?
The price of promoting an online store is always determined individually and depends on many factors, including: the size of the website, the industry, the type of keywords, the visibility of the store, and the timeframe within which the client wants to see results. The larger the website and the higher the competition in the industry, the higher the price of store promotion.
How long does it take to promote a store website?
Promoting online stores is an ongoing process, so working to maintain high positions in search engines should not be limited by temporary frames. This is related not only to the constant activity of competitors but also to the algorithms of Google, which are periodically updated.
What do you need to start SEO promotion of your store?
To start cooperation, a working website and access to CMS and FTP are required. Additionally, the client should provide us with access to Search Console, Analytics, and Data Studio. In case there is no analytics system set up on the website, we will assist you in implementing it.
Advantages of store promotion
Advantages of E-commerce Promotion:
The main advantage is the growth of virtual trade indicators. During the implementation of the development strategy, you receive:
- Reaching a new level of customer trust. Despite the abundance of advertising offers and oversaturation of the Internet with ads, the reliability of rankings compiled by search engines has many advantages.
- Improvement of website positions. You get a resource with characteristics that are maximally tailored to the preferences of search engines. When you are liked by Google, you are liked by the audience.
- Brand recognition. Increased trust, attracting new customers, some of whom will become regular.
- Broad coverage of the target audience. The return of a well-thought-out SEO promotion strategy for your online store is no less effective than media advertising.
- High-quality engaged audience. You attract a user whose interests, needs, and desires coincide with yours.
- Long-term result. A competent approach to working with the website is a guarantee that your resource will consistently attract an audience.
Cost of E-commerce Promotion:
Each stage of web marketing promotion requires additional financial resources. By investing in the optimization of your website, you are step by step buying customer motivation to purchase a product. The necessity for detailed processing of each element of the chain leading the customer to the order completely justifies the cost of promoting an online store.
The price of promotion at the inDev agency starts from $400. The calculation is made individually for each client. You pay for the selected set of tools, which depends on the size of the site, the geographical location of the promotion, and the level of competition in your business area.
To guarantee results, contact the inDev agency. Cooperation with us is based on a contract that outlines all aspects of promotion. Our effectiveness is backed by numbers on the website. Years of experience and a professional approach allow us to guarantee the result of promoting your online store.