Services
SMM-promotion - your successful brand
Our company offers services for developing custom solutions for your business based on ERP (Enterprise Resource Planning), CRM (Customer Relationship Management), SAP (Systems, Applications, and Products in Data Processing), and SAAS (Software as a Service). We provide a personalized approach to each client and their business to make our services as effective and beneficial for your company as possible. We work with various industries and find optimal solutions for each case. Our services encompass the development, implementation, and support of software based on ERP, CRM, SAP, and SAAS. We will assist you in increasing the efficiency of business processes, managing relationships with clients and partners, automating business processes, and much more. Feel free to reach out to us for assistance in developing custom solutions for your business based on ERP, CRM, SAP, and SAAS. Our professionals will be happy to work with you and find the optimal solution for your business.
Platform oriented towards business communication. Used for interaction with an active and financially capable audience. Allows for the promotion of high-priced products and complex business niches.
A full-fledged business tool. Allows for maximum user engagement, retaining their attention, and collecting statistics. The core audience is people aged 18 to 30.
An internet service for e-commerce conversions. 93% of platform users use it for product search and purchases.
An effective tool for promoting your brand in the business arena. It provides high-quality traffic and attracts the most interested users.
Allows you to target clearly defined audience segments, create rich content, and increase traffic to your website. Competitive bid per view.
A platform with high audience engagement. Promotes rapid dissemination of information and generation of significant traffic to the resource.
Request a free consultation - our experts will find the most effective solution.
Company recognition
Social media allows for the dissemination of information about a company. This largely influences the "word of mouth" effect, which is determined by user motivation. The better the promotion strategy is implemented, the more people will share their opinions about the company, talk about it to others, and thereby increase its recognition.
Customer retention
Through social media, you can share information with customers about promotions, discounts, and sales that have already taken place. SMM also helps to disseminate other information about the company and its products. This approach is a correct way to retain current customers and attract new ones.
Feedback
Social media is home to an active and engaged audience. People willingly leave their comments, express their opinions on posts, ask questions, and provide feedback. It's easy to engage with the target audience in a dialogue and in doing so, discover their pains, needs, fears, and much more that is necessary for building an effective promotion strategy.
Increase the level of trust
People tend to trust companies and stores that have nothing to hide. By creating their account or business community, the owner demonstrates to the target audience a willingness to engage in a maximally transparent and honest collaboration. Potential customers can view photos of products, the office, or completed work, examine reviews and opinions of other people. This increases trust in the company.
Effective advertising of a new product or service
SMM promotion allows you to instantly draw attention to a new product. The published post will quickly appear in the subscribers' feed and introduce them to the offer. This will ensure fast sales.
Branding
When promoting in social media, you can create a virtual but significant impression in advance. This is especially relevant for startups. For example, you can announce the opening of a new cafe, salon, or restaurant.
Social media audit
A social media audit is the process of evaluating the effectiveness of a company's social media management, audience engagement, and applied SMM (Social Media Marketing) strategy. This stage is mandatory because the information obtained will be the basis for developing a new SMM strategy to achieve the desired results. In some cases, it may be sufficient to make minor adjustments to the promotion methodology, while in others, a complete overhaul may be necessary.
Competitor analysis
Competition in social media is incredibly fierce across almost all business niches. Therefore, for effective SMM promotion, it's crucial to thoroughly study the accounts of your main competitors and try to dissect their promotion strategy. This will help you leverage their successful practices and avoid their mistakes. We always recommend analyzing competitors, regardless of the promotion method you choose. This applies not only to SMM.
Developing an SMM strategy
Developing an SMM promotion strategy is a comprehensive and complex stage. It's necessary to define the community concept, set goals and objectives, precisely identify the target audience, choose the most suitable social media platforms for promotion, establish KPIs, and prepare a content plan. The SMM strategy forms the foundation for all subsequent work, so it must be approached with full responsibility and tailored 100% individually. Otherwise, it may simply not work.
Content plan
A content plan is an integral component of effective SMM promotion. It allows you to maintain the right balance between promotional, informational, and entertaining posts, avoid repetition, make it easier to generate new post topics, and overall optimize the social media promotion process. We strongly recommend ensuring that you have a content plan for at least 2-4 weeks in advance. Trying to improvise and choose content topics on the fly based on the situation won't work as effectively.
Social media management
Social media marketing (SMM) is not just about posting content and running targeted ads. Managing social media presence needs to be comprehensive. An SMM specialist takes on a wide range of tasks, from posting to interacting and maintaining constant communication with followers. Building feedback and creating a "humanized brand" is crucial for increasing audience engagement. Potential consumers tend to trust companies more when they can interact and receive feedback from them.
Launching targeted advertising
Targeted advertising is an effective promotion tool that allows you to showcase your advertising materials specifically to the audience that fits the parameters you set. You can specify gender, age, location, marital status, and much more. The specifics of setting up targeting depend on which social media platform you are promoting on and the capabilities provided by the advertising interface. We recommend approaching this process seriously, as the effectiveness of the entire advertising campaign will depend on it.
Advertising with bloggers
If you need to quickly reach a large audience and promote your product, collaborating with influencers can be an excellent option. The key is to ensure that your target audience closely aligns with the followers of the chosen influencer. Otherwise, the advertising may not yield the desired results, and your investment might go to waste. To start, we recommend working with micro and nano influencers. They often have a more dedicated and engaged audience, and their advertising posts are usually more budget-friendly. Later, if necessary, you can consider partnering with more well-known influencers.
Monthly reporting
At inDev Group, we regularly provide clients with comprehensive SMM promotion reports, including explanations and expert comments. This way, you'll know exactly what has been done, how much has been invested in each task, what results we've already achieved, and what the next steps are. If you have any additional questions about the report, our Wezom experts will provide all the necessary information and consultations free of charge. We work openly and transparently.
Feel free to reach out to us for a free consultation. This is an opportunity to discuss your ideas with digitalization experts. Leave your number, and we will call you back!
We answer the most frequently asked questions
HOW MUCH DOES CONTEXTUAL ADVERTISING COST?
The cost of setting up contextual advertising consists of two components: the service of setup and the prices for impressions, clicks, or conversions. In theory, you can save money by running an advertising campaign on your own. However, in practice, managing advertising by yourself usually leads to overspending the budget and not achieving the expected results. Therefore, it is much wiser to turn to professionals and use the budget more efficiently.
WHAT IS INCLUDED IN CONTEXTUAL ADVERTISING?
Launching an advertising campaign is a comprehensive process that involves analyzing the client’s business niche, competitors, and target audience. It also includes developing a customized promotion strategy and actually launching the ads. In addition, it is essential to continuously analyze the campaign’s effectiveness during its operation in order to make adjustments and refine the strategy if necessary.
HOW FAST IS THE AD LAUNCH?
Setting up and launching an advertising campaign typically takes 3-5 days. Afterward, experts monitor its effectiveness, gather data, and analyze the results. Optimization of the advertising campaign is carried out based on the findings, which usually takes about 7 days. Within 10-14 days, contextual advertising demonstrates its highest performance and attracts a maximum of interested audience.
Can you guarantee a certain number of leads?
Wezom offers a Pay-Per-Click (PPC) advertising service with a performance-based payment model (KPI). This means we are genuinely committed to guaranteeing a specific number of leads. However, this metric is individually calculated during the business analysis and strategy development stage. While the actual figures may slightly vary from the projected ones, in most cases, the difference is not significant (remaining within a minimal margin of error).
Contextual search advertising of a website on the Internet is a basic advertising format that can be used in almost any business. Ads consist of three headlines, two long lines of text, and the address of the landing page. Optionally, with a variety of extensions to improve their functionality and relevance, such as additional links, phone numbers, addresses, or prices.