Contextual advertising
Contextual advertising allows potential customers to find your products or services exactly when they need them.
Facts in numbers
InDev provides clients with comprehensive services for contextual advertising, starting from marketing analysis of the business to launching advertising campaigns and monitoring their results to improve performance. Ordering contextual advertising is an excellent choice if you need results as quickly as possible and don't have time to wait for the effects of SEO promotion.
We generate over 4 million visitors a year to our clients' websites
4M+
More than 2000 successfully implemented projects
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For 22 years of experience in the IT field, we have received hundreds of awards and certificates
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Offices in 4 countries - Ukraine, Poland, Germany, USA
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Order contextual advertising
Today, business cannot exist outside of the digital space. Developing a website for a business is no longer a whim, but a basic requirement for its operation. Working with clients online solves a myriad of different problems: from maintaining their interest in the brand and increasing loyalty, to direct sales and working with partners. A website provides dynamism and flexibility to the business. It's the ability to meet the demands of the times.
Contextual advertising has the most important advantage: users start seeing it almost immediately after launch. At the same time, it is displayed above the organic results in Google search. This means that you will be higher than your competitors and will be able to attract much more traffic. But remember that contextual advertising works only during the period of the advertising campaign. No investment in it means no impressions. It is important to understand this!
Setting up advertising messages in the Google search engine.
Placement of banners or videos on various websites and search results.
Native integration of commercials and banners on YouTube
An effective type of product advertising for online stores.
Display ads on the most popular aggregator sites.
Analyze advertising campaigns to improve efficiency.
Advertising campaign with pay-per-result (KPI)
Launching an advertising campaign with a pay-per-result model offers the opportunity not only to forecast its effectiveness (KPI) but also to avoid unjustified budget expenditure.
This can be achieved by adhering to certain rules:
- Accurate calculation of daily traffic growth.
- Forecasting the approximate budget for attracting a new audience.
- Clear planning of tasks for setting up and launching the advertising.
STAGES OF WORK ON CONTEXTUAL ADVERTISING
Business analysis and strategy development
A thorough analysis of the business, target audience, and competitors is the most important part of launching advertising campaigns. At this stage, we need to determine what kind of product we are dealing with, who its main audience is, how the main competitors of the company we are promoting work, and so on. For each client, we develop an individual strategy for promotion using contextual advertising. Later, it can be adjusted as the first results are obtained and the market situation changes. But the basic concept of the strategy usually remains the same.
Launching an advertising campaign
Setting up contextual advertising and its subsequent launch takes about 3 days on average, after which ads are shown to your potential target audience. This is the most important difference between PPC and SEO. Contextual advertising for a website starts driving users immediately after launch, while the effect of SEO becomes visible at best 2-4 weeks after the start of work. But we have to repeat: the display of ads stops as soon as the funding for advertising is completed. Therefore, it is better to combine SEO and PPC
Running an advertising campaign
After launching contextual advertising, it is important to constantly monitor the effectiveness of the campaign and adjust the strategy if necessary, as well as refine ads, conduct A/B testing, and find the optimal formula to achieve the best results. Our services are not limited to setting up and launching an advertising campaign. We ensure that the campaign is managed until its completion, optimizing and improving it as needed. In addition, if necessary, we launch additional types of advertising: display, email, YouTube, etc.
Reporting on the effectiveness of an advertising campaign
Wezom's contextual advertising services include comprehensive reporting on the work performed and the results achieved. We connect the advertising account with Google Analytics, generate detailed reports, and provide clear explanations for each of them. Wezom clients know exactly how much they pay and for what, what results they have achieved, and what their PPC strategy will be. No hidden data or pitfalls. Only transparent cooperation for each Wezom client. Contact us to learn more!
Reporting on the effectiveness of an advertising campaign
Wezom's contextual advertising services include comprehensive reporting on the work performed and the results achieved. We connect the advertising account with Google Analytics, generate detailed reports, and provide clear explanations for each of them. Wezom clients know exactly how much they pay and for what, what results they have achieved, and what their PPC strategy will be. No hidden data or pitfalls. Only transparent cooperation for each Wezom client. Contact us to learn more!
Why should you work with us?
Request a free consultation - our experts will find the most effective solution
An integrated approach
We always work on a turnkey basis, we do not delegate individual tasks to third-party specialists or outsource them. This means that you get excellent results without unforeseen overpayments and force majeure.
Predicting results
A careful approach and the development of an individual strategy allow us to predict the results of promotion and achieve our goals without delay. You will know exactly what effect you will get from the promotion.
Expertise
Wezom has been promoting websites using contextual advertising since 2000. Our staff consists of experienced specialists who have been working in this field for many years and know all the subtleties of PPC promotion.
Reporting
We always provide comprehensive reports on the work performed with all the necessary comments and explanations. And if you have additional questions about reporting, we will be happy to advise you.
Discuss the project
Contact us for a free consultation, it's an opportunity to discuss your ideas with digitalization experts. Leave your number, we will call you back!
Mykola Kysel
SEO
I help my clients solve complex business problems with custom IT solutions
Works with Metinvest, NIKO, SANAHUNT, Elika, Premier Hotels and Resort, Servier
Tariffs
Payment is made in the national currency of Ukraine.
Let's talk about your project
Contact us for a free consultation, which is an opportunity to discuss your ideas with digitalization experts. Leave your number and we will call you back!
FAQ
We answer the most common questions
HOW MUCH DOES CONTEXTUAL ADVERTISING COST?
The cost of setting up contextual advertising consists of two components: setup services and the cost of impressions, clicks, or targeted actions. Theoretically, you can save money by launching an advertising campaign yourself. However, in practice, running advertising on your own usually only leads to budget overspending and does not yield the expected results. Therefore, it is much wiser to turn to professionals and use the funds more wisely.
WHAT IS INCLUDED IN CONTEXTUAL ADVERTISING?
Launching an advertising campaign is a complex process that consists of analyzing the client’s business niche, competitors, and target audience, developing an individual promotion strategy, and launching the advertisement itself. In addition, it is imperative to analyze the effectiveness of the campaign already in the process of its operation in order to adjust and improve the strategy if necessary.
HOW FAST IS THE AD LAUNCH?
It usually takes 3-5 days to set up and launch an advertising campaign. Then, specialists monitor its effectiveness, collect data, and analyze the results. Based on the results, the advertising campaign is optimized. This stage usually takes about 7 days. And after 10-14 days, contextual advertising demonstrates the highest efficiency and attracts the maximum number of interested audiences.
Can you guarantee a certain number of leads?
Wezom provides a PPC promotion service with a pay-per-result (KPI). That is, we are really ready to guarantee a certain number of leads. But this indicator is calculated individually at the stage of business analysis and strategy development. Of course, these figures may differ slightly from the final ones, but in most cases, the difference is not significant (it remains at the level of minimal error).
We offer the following types of contextual advertising for websites
Contextual search advertising on the Internet
This is a fundamental advertising format that can be used in practically any business. The ads consist of three headlines, two long lines of text, and the target page URL. Optionally, there are numerous extensions available to enhance their functionality and relevance, such as additional links, phone numbers, addresses, or prices.